Strategic brand and marketing partner for leaders building enduring companies.

VP, Global Head of Digital Marketing

Recruited to lead global digital marketing transformation, building a digital-first, AI-fluent performance culture across North America, Europe, and Asia Pacific at the Adecco Group's global digital engineering and technology consulting business.

• Generated $89M+ in influenced pipeline through integrated demand generation across web, social, paid, ABM, and content
• Grew social following by 1.1M+ net new followers against larger, better-funded competitors; launched the Tomorrow Engineered LinkedIn newsletter for executive thought leadership
• Drove 77.8% YoY growth in search impressions (21.26M) and 19.9% growth in organic traffic; led the GEO/AIO initiative positioning the brand for AI-driven search
• Built out the marketing technology stack — Salesforce Astro CRM across France, Germany, the Netherlands, and Australia; ZoomInfo EMEA; Qualified.com AI SDR
• Directed marketing for the F1 Mercedes-AMG PETRONAS sponsorship, contributing to $402.9M in cumulative media value and 471M+ brand exposures

VP, Head of Marketing, North America

Led North America marketing through the billion-dollar acquisition of AKKA Technologies and the rebrand from Modis to Akkodis.

• Built marketing operations, lead generation, and ABM strategy from the ground up, growing influenced pipeline from $0 to $10M+ in under 12 months

SVP, Marketing

Led global marketing for the gaming, interactive entertainment, and digital products verticals at a technology services provider for games and interactive digital products.

• Grew YoY digital pipeline opportunity 305% within six months, building a new outbound channel from scratch

Vice President, Marketing, Americas

Built a client-centric marketing organization for the Americas with defined processes for campaign management, ROI measurement, and optimization — growing marketing-generated pipeline from $0 to $53M+.

• Directed full-funnel demand generation across paid, digital, nurture, events, and sales enablement; influenced more than 35% of total sales pipeline revenue
• Led the company's first employee value proposition and recruitment marketing platform — recognized as 2021 Most Admired Employer Brand by HRO Today
• Rebuilt the go-to-market process, including lead scoring models and ROI reporting dashboards
• Launched the "Learn, Lead & Grow" employer brand campaign to support recruitment for critical client launches

SVP, Group Marketing

Led branding, messaging, thought leadership, recruitment marketing, and demand generation at the world's largest independent quality assurance firm during a private equity transition.

• 32% increase in web traffic, 29% increase in qualified leads, inbound inquiries nearly doubled
• Tripled TCV pipeline with a process ensuring 95% of leads were handled within a day
• Recruitment marketing that supported hiring 1,000+ technologists in a single year
• Positioned AI intellectual property under the Qualisense brand and launched the Qualitools suite

Vice President, Marketing

Provided strategic marketing and communications leadership over twelve years at a 40,000-employee global BPO and call center solutions provider, through a private equity turnaround and sustained M&A activity.

• Led a multi-year corporate rebrand and culture change initiative spanning brand strategy, digital and print communications, and events
• Consolidated CRM systems and launched a marketing automation platform for lead generation, content marketing, and SEO/SEM
• Supported billions in M&A activity, including the acquisition of Jabil Aftermarket Services
• Served as media spokesperson, securing coverage in Bloomberg BusinessWeek, Investor's Business Daily, CNET, and ComputerWorld; named "iQor Champion" by the CEO

Director, Corporate Communications

Led global corporate communications during the private equity turnaround, before being promoted to lead marketing.

Director, Global Branding

Protected and built the company's reputation during a pivotal growth period — publishing the monthly Monster Employment Index as a leading indicator of online job demand, with coverage in The New York Times, The Wall Street Journal, Barron's, and CNBC Europe.

Manager, Corporate Communications & PR

Ran corporate PR and executive communications, including acquisition and financial communications, before stepping into the global branding role.

Communications Manager

Implemented communication strategies as part of an enterprise-wide change management program in London.

Manager, Corporate Communications

Supported one of the largest demutualizations and IPOs in U.S. history, building pre- and post-IPO business and financial literacy programs reaching 12,000 employees — and managing award-winning intranet content that delivered $1.1M in cost savings.

Public Affairs Coordinator

Coordinated all aspects of marketing for one of New York's leading State Senators, including direct mail, media relations, polling, special events, and management of local political campaigns.